reSparking the Entrepreneurial Revolution

October 6, 2010

Success Story: Dawn Gluskin of SolTec Electronics

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“Through thoughtful actions and awareness, I have managed to stay grounded and true to myself along the way, despite experiencing overwhelming abundance and success in a very short amount of time.”
- Dawn Gluskin – Founder & CEO, SolTec Electronics

This week, I am thrilled to share with you another exciting Big Fish success story – this time from Dawn Gluskin, Founder and CEO of SolTec Electronics, an 11-employee, $2million+ annual revenue company that sources obsolete and other hard-to-find board-level electronic components (for manufacturing clients) to help them keep their production lines up & running.  SolTec just celebrated their 2 year anniversary in July (2010)!

When Dawn’s friend, Big Fish Rachael Bender, recommended the Big Fish Nation program, she was skeptical:

My initial reaction was “My company is already doing really well.  I can’t even imagine more growth. What do I need this business development program for?”  LOL.  (I laugh now, because I hadn’t seen anything yet at that point!!).  I was also trying to justify the expense of the program. 

However, after a few phone calls with Lorin, I really felt like this program spoke to me.  I love how Lorin addresses non-traditional topics such as the spiritual side of being a business owner, incorporating your own beliefs and value system throughout the business model, and work/life balance issues.  A lot of other business development programs just focus on analyzing charts and financial data and that does not speak to me at all! 

So how did it turn out for her?  Dawn shared with me the three top things she has gotten so far from the Big Fish program this year:

1)     I have discovered how effective life coaching can be to help us become our best selves and shut down the little “gremlin” voices in our brain – so powerful and recommended to all!  Personal and professional life coach Amy Cotter has helped me through internal struggles and business issues and she always helps me find balance in it all.  She’s also a great “cheerleader” and pushes me to reach new boundaries, including writing my first book and reaching out to other women business owners to consult with them on growth strategies.

2)     I don’t let the clock control me or my emotions!  I am slowly learning to eliminate the phrase “not enough time” from my vocabulary. 

The first step to changing my thinking was bringing awareness to it. 

Next, I use one of Lorin’s tools and ask myself about a particular action:  “Is this aligned with my vision?”  If it does not align, than I don’t need/want to waste time on it!  If it does align, than the next question to ask myself is, “When?” 

Through the Big Fish program, we all have 10 year goal sheets where we list what goals or tasks we want to tackle in each year to get us towards the big 10 year vision.  So, maybe 2010 is not the right year to write my book due to all the other things going on in my schedule.  However, having it written on my 2011 sheets gives me some room to breathe and not feel pressured by the number of hours in the day. 

Taking the “not enough time” aspect away has greatly reduced the amount of stress I feel at any point. This is a POWERFUL tool!

3)      Through thoughtful actions & awareness, I have also managed to stay grounded and true to myself along the way, despite experiencing overwhelming abundance & success in a very short amount of time:

  • I started the business in mid-2008.
  • We grew 774% in 2009. 
  • To date (Sept, 2010), we have grown another 300% over 2009. 
  • We have also tripled our staff this year

During this same time period of major business growth, I also became a new mom and experienced a major personal loss as my brother passed away suddenly at the age of 33.  With this combination of pressure, stress, grief and newfound abundance on their shoulders, many people would crack under the pressure. 

However, although it’s been a process, I can happily say I feel more grounded, content, joyful, successful, and true to myself now than I have at any other point in my life.  Certainly the Big Fish program and business/life coaching has helped me to get to this point and I know that I am just getting started in my spiritual journey.

When I asked if she wanted to share anything else, Dawn spoke about the “Think Tank” part of the Big Fish program – a conference call where one of the women in the group brings up a topic that she is currently struggling with, and the other women in the group act as advisors. 

I  will never forget Peg Calvario saying to me, “Dawn, due to the amount of revenue you generate for your company, you are by far your company’s greatest asset.  And, you are not taking enough care of your company’s greatest asset!!”  She was so right! 

Some specific suggestions that I took from that call and implemented right away were:

  • Schedule regular “me” time into my calendar (and treat it like any other appointment — don’t cancel or feel bad about it!)
  • Practice meditation on a regular basis
  • Schedule a date-night with my husband
  • Schedule mommy-daughter “dates
  • Address my grieving (which I realized I had tried to suppress)

I am truly in an amazing place right now because of the immense awareness and all the subtle changes and thoughtful actions I have since implemented into my daily life. 

Thank you Big Fish nation for helping me grow more than just my business model this year.  I feel like I have personally grown leaps & bounds and have awakened a strong spiritual calling & look forward to where this amazing journey takes me next!

To learn more about Dawn’s company, visit the SolTec Electronics website at http://www.soltecelectronics.com/, and feel free to email Dawn (click here), or connect via Facebook or Twitter:  @soltecelec .   

And by all means if Dawn’s story has you saying:  ‘I wanna be a Big Fish too!’ click here to email me (Lorin) today, because a new Big Fish group is starting October 20th and we have a few spots left.  If this blog post is what inspired you,  email me and put DAWN’s BLOG in the subject line and I will give you a 10% discount on the program if you commit by Friday October 9th and Dawn will receive credit toward any other program she might want to participate in.   We love to ‘spread the love’ at Big Fish.  I am looking forward to hearing from you!!

11 Comments to Success Story: Dawn Gluskin of SolTec Electronics

  1. October 6, 2010 at 12:14 pm | Permalink

    I love this! Thanks Big Fish for inspiring me!…again!

  2. October 6, 2010 at 7:01 pm | Permalink

    Dawn, you are A-MAZ-ING! totally inspiring… thank you!

  3. October 7, 2010 at 7:23 am | Permalink

    Dawn,

    You are amazing! So impressed with your story. Would you have guessed knowing us at 15-16 who we would become?

  4. October 7, 2010 at 8:39 am | Permalink

    Thank you all for your kind words. I totally enjoy being a Big Fish, amongst you many wonderful & inspiring women. :)

    Rachael – to answer you question – No way!! Even five years ago, the answer would have been the same! It’s amazing what we all can accomplish with the right focus, intentions & guidance! :)

  5. Peg's Gravatar Peg
    October 7, 2010 at 10:28 am | Permalink

    Congratulations Dawn!!! I can hear your voice in all of these words and honor your best self. Thank you for sharing your inspiriation with all of us.

  6. October 7, 2010 at 10:34 am | Permalink

    Dawn – it’s been so wonderful connecting with you, hearing your successess and witnessing you working through your challenges of dealing with the growth and striving to be a terrific parent and partner.

    You have helped me through some of my challenges this year and also inspired me to stay focused on my company’s ability to reach greater heights.

    YOU ARE AN INSPIRATION!

  7. October 7, 2010 at 11:32 am | Permalink

    Hi Dawn,

    GREAT story. I love to hear about fellow Big Fish taking bold steps in business and life. Keep up the good work.

    I’m a 2009 Big Fish graduate. I love the program! Looks like we do similar work in different industries. Feel free to connect with me some time. http://www.expedienttrade.com

  8. Susan Bernard's Gravatar Susan Bernard
    October 7, 2010 at 2:02 pm | Permalink

    Dawn -

    We have had parallel stories and your recent success drives me to continue forward in persuit of my personal goals and vision. I won’t forget the amazing brain storming sessions, our plans to take start our own business, and the fun times we have shared over the years. Keep up the good work kitty and remember that sassy always has some hot sauce for you!!!!( aka : only when needed )Keep up the amazing work!!!!

  9. October 7, 2010 at 11:36 pm | Permalink

    Wow! Lovin’ the love here! Dawn, you do rock… You are strong, yet available. You are being a present Mom yet rockin’ it in business. You are keeping your vision yet totally in the moment. I totally appreciate you sharing your ‘real and whole’ story with the world, by reading your story we all are reminded that we too can do what we set our minds too.

    Thank you, each of you for your comments, support and celebration of a fellow sister!

    XO

  10. October 8, 2010 at 10:06 am | Permalink

    Dawn,
    Thank you for the inspiration and for the “realness” of you in it. thank you Lorin for giving us a venue to learn more about our Big Fish sisters.

  11. October 9, 2010 at 9:14 pm | Permalink

    Dawn,

    Thanks for sharing your story of your business and personal journey! It is very inspiring to see another Big Fish overcome life’s challenges and still be a true success!

  1. By on July 7, 2011 at 1:04 pm

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